Retail environment shows the creative properties of flooring.

Designers got the chance to tout a different side of rubber flooring when tasked with developing a one-of-a-kind staircase that emulates the elegance and reputation of Longchamp, a French luggage and leather goods company with retailers and boutiques around the world.

The particular challenge took place at Longchamp’s flagship store in SoHo, NY, known as “La Maison Unique” or the unique house. Its distinctive staircase (designed by famed London designer Thomas Heatherwick) uses a custom color of nora® flooring on its 55-ton steel staircase to create an impression of flowing orange ribbons throughout the store.

Flooring Makes Memorable Impression at Longchamp

“We like the color and the warm aspect of the flooring very much,” said Olivier Cassegrain, managing director, Longchamp U.S.

The distinctive and abstract staircase stars as the focal point of the trendy boutique. In need of a durable surface to hold up to large numbers of shoppers while portraying a sophisticated terra cotta look, Longchamp store owners selected a customized orange color of noraplan® uni to orchestrate the design. In a setting that displays a variety of colorful handbags, luggage, leather and silk accessories, the unique flowing staircase first catches the eye of the customer. The custom orange floor color mirrors the brand’s elegant product line with a textured, almost leather-like appeal.


Additionally, the staircase flooring is durable enough to stand up to frequent customer foot traffic, making the material ideal for a retail setting. A simplified, coating-free maintenance routine allows for non-disruptive and cost-effective cleaning, while the rubber floor coverings stand up to scuffs and stains associated with busy public settings. And thanks to the flooring’s resilient properties, the staircase will maintain its vibrant, artful appearance for years to come.

See the eye-catching results in our full Longchamp project story.